ZAG
Categoría:
Marketing y publicidad
Ficha técnica
Editorial
ADDISON-WESLEY
Edición
(20/09/2006)
Páginas
178
Idioma
Inglés
ISBN
9780321426772
ISBN-10
321426770
Fecha de lanzamiento
28 de septiembre de 2006
Dónde conseguirlo
Sinopsis
When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough―today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:
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